The, approximately twenty-acre site borders the River Thames and the Grand Union Canal and is on a particularly sensitive part of the river opposite Kew Gardens and Kew Palace.The proposals included a new square to open up the riverside frontage to Brentford Town Centre. The River Thames has not been visible to people passing through Brentford for many decades. This and other factors had contributed to the slow decline in the prosperity of the area and which was in need of urgent attention.
The study identified a number of key sites within a new urban-design framework for the area, involving a radical restructuring of the hinterland bordering the River Thames, the River Brent and the Grand Union Canal.